DCMS Voluntary Code.

Every account is restricted to adults aged 18 or over. Date of birth is collected at signup and verified at KYC. Marketing is not targeted at anyone under 18.

A transparent complaints process is published at /complaints, including escalation to an independent ADR provider where a complaint cannot be resolved internally.

Credit-card payments are capped at £250 per calendar month per player, and credit cards cannot be used to enter Instant Win Competitions. Both rules are enforced server-side at checkout.

Every player has a monthly spend limit covering paid Entries, Wallet top-ups and Instant Win purchases. A sensible default is applied at the first paid checkout, within an operator-set range (minimum can be set as low as £0). Decreases apply immediately; increases are subject to a 24-hour cooling-off period.

Players can take a Play Break of 24 hours, 7 days, 1 month, 3 months or 6 months — applied either to all Competitions or to Instant Wins only — or close their account permanently (self-exclusion). During any break, marketing is suspended and further entries are blocked. See Safer Play.

Account activity is monitored for indicators of potential harm — for example, frequency of reaching the spend limit, repeated increase requests, or unusual payment-method changes. Where indicators are identified we apply a tailored, proportionate intervention, up to and including preventing further play.

Independent support services are signposted on the Safer Play page and inside every member account, including BeGambleAware, GamCare, GAMSTOP and the National Gambling Helpline.

Each Competition runs for a reasonable period between opening and close to encourage considered, responsible play.

Where a Competition includes Instant Win Prizes, paid and free postal Entries are drawn from the same pool with an identical chance of being allocated a winning Entry number. Full mechanics are published at How to enter by post. Instant Win Competitions do not form the majority of our active Competitions at any given time.

All advertising is produced in accordance with the CAP and BCAP codes. We never present participation as an escape from personal, professional or educational problems, or as a route to financial security.

Each Competition page sets out how the draw is conducted, relevant rules, and confirms that prizes are awarded in accordance with the laws of chance.

Winners are selected by a computer process that produces verifiably random and auditable results, documented at /random-engine. Where a physical drawing device is used, it is certified. Free postal Entries and paid Entries have an equal chance of winning each available prize.

Where applicable, the maximum number of Entries available and per-customer caps are displayed on each Competition page so players can assess their likelihood of winning before entering.

Every Competition can be entered for free by ordinary First or Second Class post — clearly signposted on the Competition page and detailed at How to enter by post. Closing dates are set with sufficient time for postal Entries to be received and validly entered. Late-arriving postal Entries within a published grace window receive site credit equal to the lowest-priced ticket value.

Advertised prizes are delivered to winners promptly, or — at the winner's choice — a reasonable cash alternative is paid. Prizes are not substituted for lower value due to ticket sales, and Competition close dates are not changed once published.

Where a Competition includes a charitable contribution, the parameters are published on /charity.

Compliance with this Code is monitored on an ongoing basis by the operator team and reviewed periodically. Any inadequacy is actioned promptly.

Affiliate marketers and other third parties supporting our Competitions are required, by contract, to follow the relevant provisions of this Code. Non-compliant relationships are terminated.

We engage with other prize-draw operators and with DCMS to share best practice on player protection, transparency and accountability.

These measures are published on this page and linked from the site footer and the Safer Play page so that players and regulators can verify our adherence to the Code.

We support DCMS in keeping the Code fit for purpose and will share learnings and challenges that emerge from our implementation.